Analyze 3 Revenue Sources - Ads, In-apps and Subscriptions

Read our new step-by-step guide on how to analyze ads, in-app purchases and subscriptions using a real-world analytics platform
Analyze 3 Revenue Sources - Ads, In-apps and Subscriptions

In case you run a f2p or a subscription based project, you only have three ways you can earn revenue - through ads, in-app purchases or subscriptions. Each revenue source has its own strengths, risks, and associated costs. It is crucial to make a thorough analysis of the source or sources that you use, always keep an eye on them and find ways to increase the revenue.

In this article we are going to talk about some ways to analyze three sources of revenue using devtodev - a comprehensive solution that analyzes your apps and games and gives you valuable insights.

Ad Monetization

Smart view -> Monetization -> Ad monetization

You can use this report to analyze the most common ad performance metrics that devtodev gets from ad networks: ad revenue, eCPM, impressions, average impression per user, average impression per session, and ad clicks per user.

Open the ‘General report’ to get an overview of what’s going on with this revenue source:

Ad monetization
Screenshot from devtodev demo

You can combine the metrics in the ‘Advanced report’ section. For example, analyze ad revenue by country:

Ad monetization countries
Screenshot from devtodev demo

Or ad ARPU of different ad networks:

Ad ARPU by network
Screenshot from devtodev demo

And so on and so forth. You can combine different metrics depending on the data you’re looking for.

If you implemented the ad monetization model, in this section you’ll find enough data to analyze, alter and improve your ad placements, types, etc.

Read more: Glossary of Ad Monetization Terms and Metrics

In-app Monetization

Smart view -> Monetization -> Conversion to payments

If your app or game has in-app purchases, you can analyze them too. Use basic events to get a clear picture of how your users entice into a desired action, how many payments they make, how long it takes them to make the decision, etc.

Conversion to payment mobile app
Screenshot from devtodev demo

If you want to know what the users did before making the purchase, you can open the User flow report (in this case, you need to have custom events integrated): Smart view -> Engagement -> User flow:

Monetization flow chart user actions
Screenshot from devtodev demo

devtodev has more features to analyze in-game purchases in even greater detail. Keep on reading or move straight to the last chapter!

Read more: How to Integrate an Analytics System into your Game


Smart view -> Monetization -> Subscriptions

In general, in the report you can find:

  • The comprehensive picture of your subscribers: number of new subscribers, number of people who renewed, reactivated, etc. the subscription.

Number of subscriptions
Screenshot from devtodev demo

The amount of money you earned from the subscriptions in the breakdown by type - if it’s a new subscription, a renewal of an existing one, etc. You can also find out the amount of money you lost because some people did not renew their subscription or some people asked for a refund. Or you can use other metrics from the 'Metrics' list.

Subscription gross revenue
Subscription gross. Screenshot from devtodev demo


Refunded subscriptions analytics
Refunded subscriptions. Screenshot from devtodev demo

The subscription timeframe i.e. the number of months the subscription is being extended:

Subscription timeframe table analytics
Screenshot from devtodev demo

In fact, you can dig into more detail - simply change eigher ‘subscription’, or ‘metric’, or ‘group by’ or all of them at once.

In-app + Subscriptions (for games)

Smart view -> In-game analysis

This report is made for games. That’s why you can analyze not only purchases in real currency, but also the balance of in-game currency and purchases made for that virtual currency.

Use it to analyze in-app purchases and subscriptions at the same time. Or open a drop-down menu in the top right corner and select one of two monetization models. 
The report has four amazing sections:

  • Dashboard’ where you can find the general overview: balance of currency, top purchases, most popular items, revenue by levels, etc.

Top levels by revenue game analytica
Screenshot from devtodev demo
  • Economy balance’ with the data on earned/bought coins:

Game economy balance
Screenshot from devtodev demo
  • Virtual goods and purchases’:

Virtual goods purchases mobile game analytics
Screenshot from devtodev demo
  • And ‘Game structure’:
Paying users level game monetization analytics
Screenshot from devtodev demo

You don’t need to waste time on daily analysis because you can open the overview and get all the information you need.

If you have the right analytics tool, you can analyze all the revenue streams that your project generates. As you can see, devtodev is one of the best options available on the market of mobile game and app analytics. It’s quick to implement, low cost and easy to use!

Free demo

Read more