Due to many requests coming, we are continuing a series of articles, where devtodev is compared to other product analytics platforms available on the market. Check our previous devtodev vs Amplitude article, if you haven’t done so yet.
Today will be the battle between the two titans of the game analytics niche — devtodev vs. DeltaDNA*. The fight promises to be intense 🔥 since these platforms have quite a lot in common. Both of them are aimed at game developers, they have been on the gaming market for 10+ years, and provide powerful tools for truly deep data analysis. However, the devil is in the details, let’s look for it!
When it comes to choosing an analytics platform, the 3 key areas to be considered are features provided to solve your problems, general experience with the platform, and money you are ready to pay for it. We will cover all these areas starting from the set of features provided by devtodev and DeltaDNA.
Functionality comparison
As we can see in the first table, both platforms allow you to merge data from various sources into one single place and later build custom reports based on collected data. All essential features (such as funnels, segmentation, and cohorts) are also present:
Despite the fact that DeltaDNA is a game analytics platform, their set of out-of-the-box reports designed for games is quite scarce. In devtodev, reports about game economy balance and progression are prebuilt to make your start with analytics a bit quicker. Here is an example of such a report featuring in-game currency balance by levels:
Let’s continue our comparison with more advanced features:
One thing to keep in mind about the LTV forecast: DeltaDNA is capable to give a prediction only after players spend 14 days in the game, while for devtodev this period is as short as 3 days. Time here plays a crucial role because the quicker you get the result, the quicker you can act (for example, to stop an ineffective marketing campaign, where CPI is lower than predicted LTV).
In case you need subscription analytics for your game or access to individual player profiles, be prepared that DeltaDNA will lack these features:
Aggregated metrics are kept on both platforms without time constraints. However, if you need to have access to raw data for an unlimited period in the future, both devtodev and DeltaDNA support raw data export, including automatic archiving of events to Amazon S3 buckets.
Last but not least, let’s mention the engagement possibilities of both platforms:
It’s extremely convenient to have engagement tools together with product analytics in one platform. You can define segments of users based on their behavior patterns and communicate the right message via push notifications (or in the case of DeltaDNA in a form of in-app messages as well).
User experience
This point of comparison may seem a bit subjective at first sight, but you will agree that your general experience on the platform depends on such factors as the UX/UI of the interface, quality onboarding into the platform use cases, and timely support that solves your problems.
While the analytical toolset provided by DeltaDNA is fairly wide, many users find their interface too complex and generally outdated for 2022. This potentially leads to a situation when half of the functionality is never being used by the team. Here are a couple of DeltaDNA reviews available online to prove our words:
“Too many features and complex interface. There is no disliking as such, but there are many features for analyzing the data. They aren't relevant if you don't know how to translate.” (Source: G2)
“There are a lot of features, but of course, you need to know about data, this is not something that I dislike from this tool specifically, but a thing to take into account; it doesn't matter if there are many features for analyzing the data, if you don't know how to translate it..” (Source: G2)
On the other hand, devtodev’s goal is to reach a perfect balance between the flexibility of data analysis and ease of use. This is achieved not only with the help of an intuitive and clear interface but also with quality onboarding and support.
First of all, every devtodev client gets a free onboarding session with a personal account manager before they get started. Our tech-savvy account managers are helping developers throughout the whole app lifecycle as well. Any technical issues or analytical questions about how to better find certain data insights on the platform? You are covered! The reply time frames are also something we are proud of — forget about waiting days for an answer and desperately searching forums.
Pricing
As much as we want it to be only about problems and solutions, pricing will still play a role in your final decision regarding an analytics platform.
Devtodev’s pricing formula is simple: it’s completely free up to 10K MAU, and later each 10k MAU costs 30$. This includes all tools and integrations available on the platform, as well as free onboarding and technical support.
Let’s make some easy calculations: your MAU this month is going to be 110k — in this case, you will pay 330$ at the end of the month (no prepayments needed!).
By the way, you can try devtodev for free here: FREE 30-DAY TRIAL.
DeltaDNA offers two pricing models: based on MAU and data points. However, whichever option you choose, the costs associated with platform usage are going to be rather high.
The second thing to keep in mind is a mandatory yearly contract, which forces you to continue paying even if you don’t use their services. It’s also easy to get penalized for exceeding MAU or data points limits agreed on in the contract.
“devtodev provides the pricing that doesn’t stop your growth at crucial stages. Forget about extra fees, prepayments, and mandatory yearly contracts. Our goal is to allow you to invest more resources in product development and growing the studio”. Dmitro Kravtsov, CEO of devtodev.
Final words
Well, this has been a fight worth watching! Both DeltaDNA and devtodev offer a strong suit of tools for deep game analysis, and the final decision is only yours.
If I was asked to present key takeaways of this article as a mathematical equation, it would look as follows:
devtodev = DeltaDNA + better UI/UX and incredible customer care
Did it catch your interest? SCHEDULE A CALL with a devtodev consultant to cover questions not answered in this article. We are always happy to chat.
* Please note that DeltaDNA was acquired by Unity in 2019 that later introduced Unity Gaming Services
