Game Market Overview. The Most Important Reports Published in March 2022

All about mobile, PC and console games as of March 2022: top-grossing games, most popular games, worldwide downloads, number of players, trends on different markets, and more
Game Market Overview. The Most Important Reports Published in March 2022
Dmitriy Byshonkov

devtodev is helping you keep in touch with what’s happening in the game market. Every month we publish an overview of reports on the most popular games worldwide, top-grossing games, successful releases, favorite video game types, trends, etc. This overview is prepared by Dmitriy Byshonkov - the author of the GameDev Reports by devtodev Telegram channel. You can read the January and February reports.

Table of Content

AppsFlyer: IAP on iOS fell down by 35% in 2021

iAP iOS down 2022

  • The peak of falling down was in June 2021. In the same period, Android IAP revenues grew by 10%.
  • Gaming companies spent $14.5B in 2021 for users acquisition. This number doesn’t include China.

  • Ad revenues after ATT implementation on iOS fell by 2% but increased on Android by 55%.

ATT opt-in rate

  • ATT opt-in rate in the US is 39%. The highest one was in Vietnam, where 65% of users agreed to share their personal data.

Android ios gaming statistics

  • 84% of gaming apps are using SKAdNetwork now.


App Annie: Indian Gaming Market in 2021

India gaming market

  • Users downloaded 26.7B apps and spent $417M on them in 2021.

  • 9.3B of downloads and $165M of revenue belongs to the gaming apps. Worth mentioning, that Newzoo values the Indian mobile market at $2.11B (13x times more). Hard to say why there is such a big difference.

  • The mobile Indian market in 2021 fell down by $4M.


Ampere Analysis: The Console Gaming Market reached $60B in 2021

Console games world consumer spend

  • By the end of this year, it will reach $61.1B.

  • Growth is driven by new consoles sales & subscription services.

  • Spendings on games, DLCs, in-app purchases went down by 1%, compared to 2020.

Console games world market share

  • Sony is controlling 46% of the console gaming market. Nintendo is covering 29% (-2% from 2020), Microsoft - 25% (+1% from 2020).

World console market share

  • Subscription services spendings out of all content spendings are about 19%. There is a major growth from 15% in 2020. In 2022 this number will reach 21%.

World console market share graph

  • The popularity of boxed games is continuing to decline. In 2021 the share was lower than 30% for the first time in history. In 2022, by Ampere Analysis prediction, it will down to 26%.

World console market share graph 2


AppMagic: Top Mobile Games by Revenue and Downloads in February 2022


Top grossing games February 2022

  • Honor of Kings is the leader by overall revenue with $168M.

  • First place on Android belongs to Lineage W, which earned on this platform $61M.

  • Dragon Ball Z Dokkan Battle is back to top-10, players spent $61.7M across all platforms in the game in February.


Top free games February 2022

  • First place, the second month in a row, taken by Garena Free Fire. It was downloaded 22.5M times.

  • Merge Master — Dinosaur Fusion with 22M of downloads is in second place.

  • The top iOS game by downloads is Wordle!, a mobile clone of the popular web game Wordle. It managed to get 7.4M of downloads.


There are 44,000 developers in Steam - who are they?

Developers number released games

  • 75% of them have developed only 1 game. 443 (1%) - more than 10. And only 4 developers released more than 100 games.

Developers lifetime gross revenue

  • 57% out of all developers in Steam haven’t earned even $1,000. The majority are developers, that released only one game. 1,600 developers earned more than $1M, only 600 of them are relatively big AA/AAA studios.

Developers games genre

  • 51% of developers are working on Action titles. 5% are working on Sports games.

Steam developers split

  • 1/3 of developers in Steam are working with publishers. Only 4% (1,900 developers) have tried both releasing by themselves and partnering with a publisher.


Sensor Tower: Monetisation in 2021

Monetization games 2021

  • All of the top-grossing games in 2021 had Season Pass. Its popularity covered not only mid-core projects but also Casual ones - Candy Crush Saga, Homescapes, Gardenscapes.

Season pass games

  • The majority of projects utilizing NFT or Blockchain are mid-core.

NFT games monetization

  • Half of the top-10 games with gacha are based on popular IPs.

Gacha games revenue

  • Mobile Legends: Bang Bang became the largest project with NFT/Blockchain elements. If we’ll talk about games, which were created with NFT/Blockchain in mind, the most number of downloads has Thetan Arena - 7.7M.

Mobile games crypto mechanics


Omdia: Cloud Gaming Market Grew by 3 times in 2021

Cloud game market 2021

  • In 2021 cloud gaming earned $3.7B.

  • Omdia analytics forecasts that, by the end of 2022, the market will grow to $5.2B. By the end of 2026, it is expected to reach $11.9B.

  • Xbox Game Pass Ultimate has 16.4M subscribers, PlayStation Now - about 4.4M.


Steam: 2021 in numbers

Steam statistics 2021

  • Platform revenue increased by 27% compared to 2020.

  • Average MAU - 132M (12M more than in 2020), DAU - 69M.

Steam remote play

  • 31.2M new buyers joined Steam in 2021.

  • The peak number of users in 2021 is 27.4M. This is the all-time record as well.

  • The number of VR games users increased by 11%.

UTM analytics

  • More PC gamers are using gamepads. In 2020 there were 46.6M, in 2021 this number increased to 48M.

Steam data delivery

  • Summer Sale in Steam in 2021 helped to increase developers revenue by 13% compared to the summer sale in 2020. During the Winter Sale, 2.3M users have bought the game on Steam for the first time.

Steam wishlist statistics


Apptica: Released Games in winter 2021-2022 on iOS report

Released apps winter 2022

  • From December 2021 to February 2022, 11.3% of released apps on the App Store were games.

Released games winter 2022

  • Action (17.1%), Puzzle (17.1%), and Simulation (12,7%) were top categories during the winter season.


NonFungible & L’Atelier BNP Paribas: Blockchain & NFT 2021 Report

Blockchain volume

  • NFT Games revenue in 2021 was $5.17B.

  • Axie Infinity was responsible for more than half of this sum - $3.5B. NBA Top Shot with $827M of revenue is next.

Blockchain games statistics

  • Metaverses with blockchain elements earned $513.8M.

Blockchain metaverses revenue

  • Blockchain & NFT industry overall earned about $17.6B. It’s 200 times more than in 2020.
  • The number of NFT buyers increased from 75k in 2020 to 2.3M in 2021.


Tapjoy: 50% of gamers prefer games with ad monetization

Games ad monetization

  • In 2021, the number of gamers that prefer watching ads over buying something in games, increased by 138%.

  • On average, mobile gamers are spending 10 hours per week on games.

  • About half of respondents (49%) are playing mobile games multiple times per day.

  • Puzzles are the most popular genre among all age groups.

  • 60% of users are finding new games through the ads. 39% are trying new games on friend’s advice, 33% are following Store’s recommendations.

  • Rewarded Video is the most appreciated format (53% of people like it).

  • 39% of users are not willing to share their personal data in any case.


NPD Group: US Gaming Market Revenue fell by 6% in February 2022

Game lion champion

  • February gaming market revenue resulted in $4.4B.

  • Users’ spending on hardware went down by 27%, compared to 2020. The revenue was $295M.

  • Nintendo Switch took first place both in terms of revenue and the number of consoles sold. Xbox Series is second.

  • Elden Ring, Horizon: Forbidden West, and Pokemon Legends: Arceus are top-sellers in February.

  • Revenue from accessories declined by 7% to $180M, compared to 2020. The best-selling accessory became Xbox Elite Series 2 Wireless Controller.


UKIE: British Game Industry Overview

Arcade machine

  • There are about 24 thousand employees working in the gaming industry in the UK.

  • 90% of employees are white people. 67% are men. 61% are under 35.

  • 52% of employees prefer hybrid or remote formats of work.

  • The number of people with mental health troubles in 2022 increased even compared to pandemic 2020. 38% of game industry workers mentioned that they have depression or anxiety.


Global Industry Analysts: By 2026 the Gaming Mobile Market will reach $140B

Modern smartphone

  • By the end of this year, its volume will be $94.8B.

  • The US will be responsible for about $20.3B of this amount.

  • The main drivers mentioned are increasing consumption of high-end smartphones and market growth leading by already large (China), and evolving markets (India, Mexico).


SELL: French Gaming Market grew by 13.5% since 2019

Game French champion

  • Its current valuation is €5.6B.

  • In 2021, compared to 2020, the PC market grew by 5% to €1.4B. The console market was up by 1%, while the mobile market slightly fell by the same amount.

  • The console market is responsible for 49% of overall French gaming revenue - €2,7B. It’s a record since 2008. About 2.37M of consoles were sold in France in 2021.

  • The volume of hardware (PC & Console) sold was €1,7B in 2021 (+22% YoY). Revenue by game sales, however, declined by 11% compared to 2020 and resulted in €1,9B. 24M games were sold on PC & Consoles last year.

  • 82% of all game sales were digital.

  • Accessories sales for PC & Consoles increased by 11% to €840M.

  • The most popular games in France in 2021 were FIFA 22 (1.59M sold copies), Mario Kart 8 Deluxe (503K sold copies), and FIFA 21 (501K sold copies).


Unity: Unity-based games revenue increased by 30% in 2021

Unity based games revenue

  • The number of games made on Unity in 2021 increased by 93%. The number of Unity developers increased by 31%.

Hot game genres

  • The number of Unity application growth in different genres is about 7-8%, sometimes, it’s even showing a negative dynamic (in the Casino genre, for example). The largest increase of Unity usage is shown in hypercasual projects - growth was 137%.

Americs EMEA inapp statistics

  • The base for the IAP revenue of Unity-based projects is the US and EMEA regions. The same applies to the ads.

Revenue casual games

  • IAP revenue in hypercasual projects increased by 162% last year. And only by 9% increased the ad revenue. The RPG genre is watching the declining trend - revenue fell by 5%.

Games transaction statistics

  • The average transaction size in 2021 increased.

Games publishers specialization

  • The majority of game developers are focused on a single project. However, those who operate several projects are earning more.

  • Unity showed an average Retention in different genres. The largest average D1 in Word games (36%); largest average D7 has Board games (15.36%); largest average D30 has card games (7.67%).

D1 retention games genres

D7 retention games genres

D30 retention games genres


Belgian Games: Belgian Gaming Market reached €600M in 2021

Belgian flag

  • After the record 2020, it grew by an additional 4% in 2021.
  • Interesting that the share of digital games sales in Belgium is just about 42%. 58% of people are still preferring to buy physical copies.

  • 147M games were downloaded on iOS and Android in 2021.

  • The top hardware sold in Belgium in 2021 was Nintendo. PlayStation 5 and Nintendo Switch Lite are next.

  • The top games by sales in 2021 are FIFA 22, Grand Theft Auto V, and FIFA 21.

Source Mobile Games earned $22B in Q1 2022

Mobile games revenue Q1 2022

  • It’s 73% of Google Play and 60% of iOS overall revenue during the period.

  • Quarter revenue of mobile games increased by 42% compared to Q1 2020.

  • The US, China, and Japan are the largest markets. The highest growth dynamic showed APAC region with 10% rise QoQ.

Weekly downloads Q1 2022

  • In terms of downloads, the market increased by 45% compared to Q1 2019. At Google Play, 14B games (+15% YoY) were downloaded during Q1 2022. It’s 44% of all downloads on the platform.

Top games worldwide Q1 2022

  • The top downloaded game of Q1 2022 is a Garena Free Fire. Three top games by revenue are Genshin Impact, Honor of Kings, and CrossFire.


Sensor Tower: Top Grossing Mobile Games of February 2022

Top grossing games February 2022

  • The first place belongs to Honor of Kings which generated $225M of revenue. 95.2% of this sum came from Chinese players.

  • PUBG Mobile with $205.2M of revenue is second. 64.2% belongs to China, 7.7% - to the US.

  • Players worldwide spent on mobile games in February $6.6B. It’s 7.6% lower than a year before.

  • The majority of the revenue came from the US market ($1.9B - 28.6% of the overall amount), Japan (18.8%), and China (17%) are next. But Sensor Tower is not tracking Chinese alternative Android stores and you should keep them in mind as Google Play is not available in the country.


Newzoo: Gaming Peripheral Market Research

Gaming peripheral market

  • The number of active PC/Console players increased from 2019 (152.4M) by 11% - to 179M players in 2021.

  • About 3/4 of PC gamers have gamepads. Coronavirus hasn’t affected this trend anyhow.

PC gaming peripheral

  • But if we’re talking about owning gaming mouses, keyboards, and surfaces, demand increased sufficiently. On average, by 15-20%. Newzoo also connects it with a transition to remote work.
  • The majority of players (33%) buy peripherals to feel the game better. 21% want to get a competitive advantage. 17% of players just like how gaming peripherals look.

Game specific peripherala


Now you have the entire picture of the current game market. If you have any questions, feel free to ask the author using the contact details provided at the beginning of this review.

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