Join devtodev at Analytics Track @ DevGAMM Moscow

Team devtodev is going to Moscow to host our Analytics Track at the biggest game developers conference in Eastern Europe - DevGAMM Moscow 2019.

So don’t miss 7 hours of sessions and discussions around game analytics that will start
on May 16 at 11 a.m. @ Orange Hall.

Also, make sure to participate in the track’s contest and win the suitcase full of candies! You’ll be able to find out all the terms and conditions during the track.

Here are the sessions and speakers that will share their expert opinions:

Vasilii Smetanin, CMO at Playkot, will talk about ROAS early forecast and how to determine traffic quality, stop running ineffective campaigns and reallocate resources to more profitable sources. In the end, you’ll know how to save money, grow ROI and cover expenditures even faster. Also, you’ll find out if linear regression and machine learning are effective to assess and forecast traffic.
Oleg Lapin and Ilya Matveev from NX Studio will talk about a basic question that comes up when ROI drops and you are not satisfied with the organic traffic: “What is to blame: product or UA?”. NX Studio analysts solved this problem and created a convenient framework that will help you identify problems with metrics in all dimensions immediately.
Vsevolod Kotovich, Analyst at MAIL.RU GROUP will speak about 5 simple models in game analytics that help you understand how much money you earn and will focus on predicting the following metrics: total revenue for the game that is just starting, total revenue for the game 6-12 months after a soft launch, and the revenue from advertising channels.
Sergey Panyushkin, Product Analytics Lead at Crazy Panda will share the case on how Crazy Panda increased the revenue from game through personalized offers. The company has come a long way in developing and improving the system of offers personalization: from the introduction of the simplest system to the development of ML-models, and Sergey will tell about the main points that made it possible to move from monetization through a bank to monetization through offers.
Vitaliy Cheremisinov, Head of Data Unit at AIC will speak about A/B Testing in Games: Common Mistakes & Important Details. As you may know, the biggest challenge in conducting A/B testing is proper analysis of results and Vilaliy will share the most common mistakes analysts make from the mathematical point of view will also talk about the convergence of tests and bootstrap, p-value, its resampling and problems of rank tests.

Make sure to participate in our discussion panel: Interaction Between Analytics and a Project Team along with Evgeniy Gilmanov, Game Analyst at Belka Games, Vasiliy Siniurin, CAO at Kefir, Gleb Sologub, CAO at SkyEng, and Maxim Kozhnov, Head of Analytics at Azur Games.

In the end of the track, devtodev’s Co-founder and Lead Analyst Vasiliy Sabirov along with our Game Analyst Kate Nahornaya will try to compare methods of getting insights and generating hypotheses. Which one is better: quantitative or qualitative research? What can tell you more about a project: user data or users themselves? The session is called Analytics, Customer Development and User Surveys: Synergy and a Bit of Magic and as a bonus, Vasiliy and Kate will present the results of the research that will be taking place during the whole track.

You can find full schedule of the event here. Hope to see you at the Orange Hall on May 16! Feel free to drop us a line at info@devtodev.com if you want to schedule a meeting during the event and/or discuss your games!

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