devtodev Happy Holidays

2019 has been pretty dynamic for devtodev. As we mentioned before, we’ve been putting a great effort into the four our products:

devtodev analytics platform, our core product, a full-cycle analytics solution for game developers,
devtodev education platform that aggregates all our articles, books, webinars, and online courses to educate gamedev professionals,
analytics consulting that helps studios improve their games and build data-driven culture in their companies,
customer support outsourcing in games that solves players' problems in games and ensures their feedback is heard and taken care of.

Check out what we've achieved, and what our plans for the next year are.

devtodev analytics platform

There were two key changes.

From data management (back end) point of view: we’ve moved to a new clustered storage. For our clients, it means that we will work faster and our reports will load quicker.
From interface and system logic point of view: we’ve finished the development of the so-called “new interface”. More and more clients are now moving to the new version of the interface.

Let’s take a look at some features of the new interface.

Game reports

We’ve developed a whole range of new reports dealing with the game structure and its economy. Drawing conclusions about the curve of complexity, the monetization potential of each level, about the buying patterns and in-game currency flow is much more convenient now.

Cohort analysis

To draw a conclusion about game product quality day by day, version by version, you have to create customized cohorts and compare them on the right metrics. We’ve made flexible report allowing you to build any cohort and compare it with other cohorts on key metrics.

User Flow report

User flow is, in fact, the evolution of the notion of the funnel. You need to choose only the starting point here (for example, LevelUp event) and then devtodev draws all the possible user’s pathways happening after this event.

We would like to emphasize, that rather than fixing the start event, you can fix the final event, and take a look at how various pathways lead users to the same status. If we take Churn as a status, then we will be building a report on player churn causes.

devtodev's user flow report allows to check the user paths within the game

Forecasting

While operating a project we have to picture our key metrics every day and compare the actual data with the planned data. To make this process easier, we at devtodev created a forecasting dashboard that makes several days / weeks / months forecasts on each of the key metrics.

New partners: DataMagic (AppMagic), Branch, ad networks

Thanks to the integration with Branch we can make our behavioral reports more informative about attribution and build any reports (let’s say, a report on levels) from a traffic source perspective.

Thanks to the integration with ad networks we can control the income from both in-game purchases and ad impressions. And the ad monetization is one of the most visible trends in the industry in 2019 and, most likely, it will stay this way in the following years.

And, finally, thanks to the integration with DataMagic (AppMagic) our clients can compare their measures with ten competitors’ measures in one interface.

devtodev introduces integration with DataMagic (AppMagic)

devtodev education platform

It's been a long and productive year for the devtodev educational platform when it turned into an important recourse for everyone working or dreaming of working in the gamedev industry. Nowadays we regularly create online courses and host webinars, write articles, guides, and e-books. You can read more about its achievements in the platform's year in review.

Analytical consulting and customer support outsourcing

In 2019, we carried out around 20 analytical outsource projects ranging from custom events configuration and UX audit to complex projects dealing with machine learning, management consulting and creating of data-driven culture at the game studios.

As for customer support outsourcing, we've closed hundreds of thousands of user tickets for many game studios, have broadened our portfolio by the types of projects that we've been working with, and added a new feature: working with the user reviews in stores.

Plans for 2020

We at devtodev will continue growing and developing our products in order to make our service even more awesome for game developers all over the world. Here are a few things that we'll be working on in 2020.

devtodev analytics platform transforms into Live Ops toolset

Our main focus next year is to become a Live Ops platform for game developers.

Live Ops in games accumulate all the in-game offers and events. These actions require a lot of analytical preparations on different stages of the games: both when launching and when analyzing them.

Our plan is to build up all the necessary features to make live ops functions more convenient: you’ll be able to create and implement event calendar, organize in-game offers and events via remote config, calculate their effectiveness, set up precise user segments and then target in-game offers on them.

Smart In-game Alerts

devtodev also works on expanding user behavior forecasts. In particular, we want to make in-game alerts more flexible: devtodev’s analytics platform will inform you if any of your metrics are behaving differently and will alert you if you have a negative trend for any of them.

Ad LTV

As you may know, more and more games start implementing ad monetization and begin calculating Ad LTV. We at devtodev will calculate it along with the regular LTV based on the in-game purchases and this way our clients will be able to forecast how much money will bring in-game purchases and in-game ads by each cohort.

Subscriptions

Games industry starts moving towards subscription-based monetization models, e.g. battle passes. Subscriptions, unlike regular in-game purchases, require a different kind of analytics and their metrics and forecasts should be calculated differently. We at devtodev plan to adapt our platform for the subscription model. Those clients who choose it will get the most precise and accurate predictive subscription analytics.

A/B Tests

A/B tests will be available for all the main SDK at the beginning of 2020. You’ll be able to create any kind of split testing of your app. You’ll only need to add the options to track, and devtodev will take care of all the analytical part: dividing into groups, metrics calculation, statistical significance.

Stay tuned in 2020, there's more to come!

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