How to Analyze Promotional Activities in Games
Learn how to select the optimal timing and duration for promotion period, to define the type and amount of promotion, and how to derive the right conclusions when analyzing it.

Starting promotional activities with discounts can be a part of monetization strategy for many projects. However, in reality we see that not everyone knows how to evaluate their effectiveness properly.

Vasiliy Sabirov, devtodev's Lead Analyst, examined in-game promotions and shared his insights and conclusions that will help you make your promo activities successful.

This ebook focuses on:

  • how to select the optimal timing and duration for promotional period
  • how to define the type and amount of promotion
  • how to derive right conclusions when analyzing promotional activities.

Fill out a short form to get your free ebook now!

Popular links
    About devtodev

    devtodev is a full-cycle analytics solution developed by games industry professionals specifically for game developers that helps you convert players into paying users, improve in-game economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.