v.1

Analyze user behavior

Make sure you know what your users do before and after reaching important milestones and study your audience in more detail.

App traffic analysis - solution for f2p games – photo 1

Investigate the most common user paths in your app or game

User flow is a simple and beautiful tool to investigate user paths through your app.

In devtodev’s User Flow report, you can build the sequence of events before and after the chosen event, for example, you can see what your players do before joining a clan or how your users behave after making a purchase.

App traffic analysis - solution for f2p games – photo 2

Create user segments and build funnels

With devtodev, you can also build user funnels based on the particular event sequences, create user segments from any of the funnel steps and analyze those segments in devtodev Acquisition, Engagement, Monetization or In-game reports.

Track those users who were interested in your special offer, then checked the offer in the in-game store and watched the ad without buying anything just to get a free bonus. After creating a user segment with those users, you can offer them something exclusive and probably more relevant.

App traffic analysis - solution for f2p games – photo 3

Dig deeper into user behavior and study your audience in more detail

You can view the parameters, sessions and events, purchases of certain users, and track down the patterns of cheater behavior.

App traffic analysis - solution for f2p games – photo 4

Evaluate the effectiveness of your advertising campaigns

For example, you had a few ad campaigns that were launched at different times with different target audiences and for different amounts of time.

To evaluate their effectiveness, you need to divide your users into cohorts by any parameter that you can think of and analyze how they behave, spend their money, and convert into campaign goals that you’ve set for them.

App traffic analysis - solution for f2p games – photo 5

Easily compare behavior of different audiences

For example, you’d like to compare users from the US who have an iPhone X and came via ads on Facebook with users from China who have an iPad.

To do that, you simply need to set up custom filters and analyze custom user segments for those audiences.

App traffic analysis - solution for f2p games – photo 6