Job description
We are seeking an experienced and creative Digital Marketing Manager to lead our marketing efforts and manage our content and social media marketing strategies. This role is perfect for a professional who thrives in a fast-paced environment and has a passion for driving brand awareness, engagement, and growth.
Key responsibilities
- Execute the pre-defined (GTM) strategy for our platform, focusing on messaging, positioning, launch planning, sales enablement, and customer adoption. Collaborate closely with Sales, Customer Success, Product Development, and Marketing teams to ensure seamless execution.
- Develop and implement product positioning, messaging, and value propositions for existing products and upcoming features in collaboration with the product team.
- Create engaging product materials such as product sheets, videos, case studies, white papers, and presentations. These materials should effectively communicate the benefits and value of our products, consistently improving their quality and relevance.
- Become the product and client expert, understanding buying behavior, criteria, and how our platform addresses customer challenges.
- Collaborate with the Product Team, including the Design Team, to maintain consistent branding and messaging across devtodev website and platform. Ensure alignment with branding guidelines and other marketing materials.
- Partner with Sales to gain insights into the customer buying cycle, identifying opportunities for top-of-the-funnel strategy improvements to drive growth.
- Lead competitive and market intelligence analysis, providing valuable insights to drive strategic business decisions.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 2-3 years of B2B product marketing experience, preferably in tech.
- Proven track record of developing successful go-to-market strategies, launching products and features.
- Strong understanding of market research and analysis skills.
- Experience in overseeing and optimizing analytical platforms, including workflow management.
- Ability to write effective landing pages aligned with marketing goals.
- Exceptional written and verbal communication skills in English.
- Ability to work collaboratively in cross-functional teams.
- Detail-oriented with a focus on delivering high-quality, impactful materials.
- A/B Testing experience is a plus.
What We Offer
- Competitive salary based on your qualifications.
- Career growth and development opportunities.
- Collaborative and supportive team culture.
- Flexible work option and comfortable office space in Vilnius (Lithuania).