How Planner 5D Unites Product and Marketing Data to Accelerate Feature Launches

Planner 5D is a leading design and visualization platform that empowers users to create floor plans, interior designs, and landscaping projects in a simple, intuitive way.

Available on Web, iOS, Android, macOS, and Windows, the product has more than 300 million users worldwide, with over 3 million monthly active users. Combining accessibility with professional-grade design tools, Planner 5D is popular among both hobbyists and professionals across the globe.

Planner 5D was preparing to roll out a new feature - a personalized local content stream designed to inspire users with home design trends, renovation projects, and community activity.

The aim was to:

• Keep users coming back with fresh, location-relevant content.
• Unlock new subscription revenue from premium local insights.
• Attract a broader audience segment.

But getting there wasn’t simple. Product, marketing, and CRM teams were working in different tools, campaign results were slow to surface, and non-technical teams found existing analytics too complex.

Without a single, trusted data source, aligning efforts and acting quickly was a challenge.

Planner 5D brought everything into devtodev, making it the single environment for tracking and optimizing the launch:

• Custom tracking & dashboards captured adoption metrics, audience segments, and engagement patterns from day one.
• Live performance views let every team instantly see how the feature was performing at that exact moment - no waiting on reports.
• Targeted push campaigns from the CRM team encouraged first-time engagement and repeat visits.
• UA dashboards tied acquisition campaigns directly to Nearby Feed usage.
• Purchase and retention funnels revealed how interacting with the feature influenced trial conversions and longer-term engagement.

• Launch speed: CRM outreach was live within a day; UA campaigns the day after.
• One version of the truth: all teams tracked performance in the same dashboards.
• Lower overhead: fewer disconnected tools meant leaner operations.
• Early gains: users who engaged with Nearby Feed showed stronger retention and higher conversion to paid plans.