How Kefir Builds Data Visibility for Projects at Every Stage with devtodev

Kefir is a leading mobile game studio best known for hit titles such as Last Day on Earth and Frostborn. The studio’s games span the survival and adventure genres, are available on multiple platforms, and have been downloaded over 200 million times worldwide.

Managing large-scale live games, Kefir relies heavily on data to guide product decisions, optimize monetization, and deliver engaging player experiences.

Alongside major hits, Kefir runs smaller experiments to test ideas and needs analytics that support both worlds equally well.

They needed an analytics tool that would not just give them access to data but also allow them to react quickly to player behavior, identify potential issues, and continuously improve product performance across all stages of a game’s lifecycle.

For their projects, Kefir uses devtodev for fast integration and immediate access to actionable insights. Within days, product teams can monitor key metrics like online players, retention, and monetization - without long setup cycles or dependency on the BI team.

As projects scale, Kefir enriches their data with BI for specialized deep-dive research, alongside devtodev, which continues to serve as the foundation for daily decision-making. It provides the shared source of truth for fast checks, real-time monitoring, and cross-team collaboration, ensuring the company can react instantly and confidently to product changes.

A dedicated multi-project performance dashboard gives executives and product owners a single view of all portfolio titles, eliminating the need to switch between multiple reports.

• Early detection of drops in online activity after updates, sometimes preventing up to 30% potential revenue loss.
• Faster decision-making - especially critical during the first days after launch.
• Company-wide adoption: product, marketing, community, C-level, and support teams all rely on devtodev for strategic visibility, faster insights, and tangible business value.