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This edition highlights:
Circana: The U.S. Games Market in July 2025
The U.S. video game industry generated $5.051 billion in July 2025, a 5% increase year-over-year, with mobile gaming and non-mobile subscriptions showing strong growth; mobile revenue rose 7% to $2.3 billion, and non-mobile subscriptions jumped 21% to $0.5 billion, while console game spending declined by 9%.
Nintendo Switch 2 drove hardware sales up 21% to $384 million. The system was the top seller in both units and dollars and outperformed the original Switch's debut by a significant margin; meanwhile, PlayStation 5 and Xbox Series S|X sales dropped sharply.
Five new games entered the July top 20 chart — including EA Sports College Football 26, Donkey Kong Bananza, and Tony Hawk's Pro Skater 3 + 4 — while Monster Hunter: Wilds continued as the best-selling title of 2025 so far; for mobile revenue, MONOPOLY GO!, Royal Match, and Last War: Survival led the market.
GAME: German Games Industry in 2025
The German games industry generated €9.405 billion in 2024, a 6% decline from 2023, with microtransactions and game sales both decreasing, yet spending on cloud gaming and subscriptions grew by 12% to €965 million.
Digital purchases are rising sharply in Germany, now at 68% of all sales, and the console gaming audience has increased by 29% since 2019, though PC gaming continues to decline; the average gamer is 39.5 years old and nearly half (48%) of all gamers are female.
The number of game companies and employees in Germany dropped for the first time since 2020, and a large majority (87%) of surveyed companies view the country's support for game development as uncompetitive compared to other nations.
Sensor Tower: Mobile App Market in Q2'25
For the first time ever, non-gaming apps generated more in-app purchase revenue than games in Q2 2025, making up 52% of total IAPs, as overall IAP spend grew 11.5% year-over-year to $40.9 billion.
Game revenue stagnated with only 0.7% growth to $19.8 billion, while installs for all game genres except strategy declined; non-gaming app installs rose 3.7%, but game downloads dropped 6.8%.
The fastest-growing game genres by IAP revenue were strategy (+23%), puzzle (+13%), and shooter (+12%), and top revenue games included Last War: Survival, Royal Match, and MONOPOLY GO!; iOS continues to dominate in revenue despite fewer downloads compared to Google Play.
PwC: GTA VI delay caused $2.7B impact on the US market in 2025
The U.S. games market was valued at $62.8 billion in 2024 and is projected to reach $87.4 billion by 2029, with a 6.8% CAGR; the strongest growth segment is in-game mobile ads, expected to rise from $19.4B in 2024 to $35.2B by 2029 (12.7% CAGR).
Social and casual games, including all mobile games, made up over 60% of total market revenue in 2024 ($37.5B) and are set to account for 66% ($57.2B) by 2029, while traditional PC/console revenue’s growth is much slower and increasingly shaped by in-game transactions and subscriptions.
The U.S. esports market remains comparatively small ($523M in 2024, projected $689M in 2029), with modest growth mostly in selling competition rights and event ticket sales, while sponsorship growth remains limited.
China Daily: Revenue of the Chinese gaming market grew by 14.08% in H1’25
China’s domestic gaming market grew by 14.08% year-over-year in the first half of 2025, reaching ¥168 billion ($23.4 billion), with mobile games driving much of the growth at ¥125.3 billion ($17.4 billion), up 16.5%.
Revenue from WeChat Mini-Games surged 40.2% to ¥23.3 billion ($3.2 billion), while console game sales rose 29.78% to ¥1.03 billion ($139 million); the total number of players grew slightly to 679 million.
Chinese game developers earned $9.5 billion internationally, an 11.07% increase, with the United States (31.96%), Japan (16.2%), and South Korea (7.47%) as the main foreign markets.
Read more insights in the latest GameDev Report.
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