2025 was a transformative year for devtodev. We focused on AI automation, experimentation, and flexibility — helping teams move faster, reduce manual work, and make better product decisions with less effort.
Here’s a look back at what we shipped in 2025 — and what’s coming next.
AI Across the Product: Automation at Every Stage
In 2025, AI became a core layer across devtodev — supporting teams from analytics integration setup to forecasting and reporting.
We introduced AI-assisted SDK integration, AI-generated custom event descriptions, and AI-powered dashboard insights — all designed to reduce manual work and help teams make better decisions faster. AI now helps explain what’s happening in dashboards, clarify event meaning directly inside reports, and keep analytics understandable for the entire team.
We also rolled out an AI-powered LTV Prediction Model, reaching 95–98% accuracy with lower compute costs.
Together, these updates turned AI into a practical, everyday assistant — helping teams spend less time configuring and interpreting data, and more time improving their product.
Experimentation & Flexibility: Long-Awaited Features Delivered
Remote Configs
One of the most requested features arrived in 2025. With Remote Configs, teams can instantly adjust in-app experiences without shipping new builds — from content and difficulty to feature availability and offers. Combined with analytics, segmentation, and experiments, Remote Configs unlock real-time control over product changes.
A/B Testing for Web Projects
We extended A/B testing to web projects, enabling teams to run experiments beyond mobile apps and validate hypotheses across platforms using one tool.
Released to all customers at the end of Q1, this feature is already seeing consistent adoption among web-focused teams and supports faster, more flexible experimentation.
A Better, Faster Analytics Experience
Throughout 2025, we focused on making analytics easier for teams that build and improve products every day.
- Automatic payment tracking simplified revenue analysis by removing manual setup for payment events.
- Labels on dashboards made it easier to organize metrics, track initiatives, and keep context visible.
- Custom event descriptions directly in reports reduced report-building time and made dashboards easier to understand at a glance.
- Tutorial analysis in Custom Events & Funnels added step-level visibility into FTUE flows, helping teams identify onboarding friction and optimize early user experience.
All of these updates were designed to reduce friction, improve clarity, and help teams move faster from data to action.
Messaging & Engagement Integrations
We expanded integrations with Pushwoosh, Customer.io, Braze, and OneSignal.
Teams can now build segments in devtodev and trigger personalized messaging across push notifications, in-app messages, emails, and more — enabling faster launches, better targeting, and stronger user engagement.
Revenue Accuracy & Transparency
To give teams a clearer picture of real revenue, we introduced:
- Automatic refund tracking across app stores — ensuring refunds are reflected correctly in revenue metrics
- Integration with Aghanim, consolidating payment data from multiple sources into a unified revenue view across platforms
These updates provide more accurate financial analytics and better decision-making for monetization teams.
What’s Coming Next
Session Replay
Session Replay will allow teams to watch real user sessions and see exactly how people interact with their product — every click, scroll, and interaction.
Metrics show what happens. Session Replay shows why. It helps uncover hidden friction, validate hypotheses, and turn analytics into actionable UX improvements.
Cross-Platform Analytics
We’re building true cross-platform analytics, allowing teams to analyze user behavior across web and mobile apps in a single project.
Unified data enables teams to understand the full customer journey — from onboarding to monetization — across platforms. This is a strategically important step toward deeper, holistic product insights.
Looking Ahead
2025 was about automating complexity and delivering flexibility.
2026 will take this further — with more AI, deeper cross-platform insights, and features that help teams experiment, understand users, and grow faster.
Thank you for being with us — and stay tuned for what’s next.