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Analyze user behavior

Make sure you know what your players do before and after reaching game milestones and study your audience in more detail.

Investigate the most common user paths in your game

User flow is a simple and beautiful tool to investigate user paths through your app. In devtodev’s User Flow report, you can build the sequence of events before and after the chosen event, for example, you can see what your players do before joining a clan.

Would you like to know which purchases they made before joining the clan too? Simply click on the event that you’re interested in and get all the detailed data that you need.

Create user segments and build funnels

With devtodev, you can also build user funnels based on the particular event sequences, create user segments from any of the funnel steps and analyze those segments in other devtodev Acquisition, Engagement, Monetization or In-game reports.

Track those users who were interested in your special offer, then checked the offer in the in-game store and watched the ad without buying anything just to get a free bonus. After creating a user segment with those players, you can offer them something exclusive and probably more relevant.

Dig deeper into user behavior and study your audience in more detail

You can view the parameters, sessions and events, purchases of certain players, and track down the patterns of cheater behavior.

Evaluate the effectiveness of your advertising campaigns

For example, you had a few ad campaigns that were launched at different times with different target audiences and for different amounts of time.

To evaluate their effectiveness, you need to divide your players into cohorts by any parameter that you can think of and analyze how they behave, spend their money, and convert into campaign goals that you’ve set for them.

Easily compare user behavior of different audiences

For example, you’d like to compare users from the US who have an iPhone X and came via ads on Facebook with users from China who have an iPad. To do that, you simply need to set up the custom filters and analyze custom user segments for those audiences.

About devtodev

devtodev is a full-cycle analytics solution developed by games industry professionals specifically for game developers that helps you convert players into paying users, improve in-game economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.