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Deliver Live Ops

devtodev is a live operations platform that helps developers make changes in games after they are released.

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Engage your audience with push notifications

Straight from the devtodev interface, you can set up and launch push campaigns and send triggered push notifications.

Also, you can create dynamic user segments by the install date, user device, country and so on, and add rules for user activities. For example, you can send a push notification to those who opened the in-game store and haven’t made a purchase yet.

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Create rules for your push campaigns
and analyze their effectiveness

Trigger push notifications allow you to create rules by which the notifications will be sent automatically, for example, when the user's currency balance is 0, they get a notification to top it up in the store).

When a push campaign is over, you can see and analyze all the results in the devtodev interface.

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Choose the best time for sending push notifications

With devtodev, you can check time with the biggest user activity and send the notifications when the most of your players are active and later on analyze how they respond to the different kinds of push campaigns.

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Segment players and find
best strategies with RFM analysis

RFM analysis allows you to segment players based on how often they use the product and make in-game purchases to find those users who pay the most money. With RFM analysis, you can find the best retention and monetization strategies for users in different segments.

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Compare versions of your game and make sure that your project is improving

For example, if you decided to improve your game tutorial, i.e. change the number of the matches or add new tutorial steps, you can see how these changes affect the success rate of your tutorial in the App Version report.

Besides that, you’ll be able to compare the retention metrics, number of players, revenue for different updates.

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Check how your loyal players behave

After your new update is live, you saw that Gross is slightly decreasing, but you can’t tell why.

You can check your revenue structure by old and new players, number of payments, countries, etc. It’s possible that your loyal players didn’t like one of the minor improvements of your in-game store and they stopped paying.

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Build your payment conversion funnel

Furthermore, you would like to compare your payment conversion funnel after any changes. You don’t want to lose any point of payment funnel neither from non-paying users to 1st payment nor from 4th to 5th payment.

Also, you can analyze how much it takes to convert to any number of payments or even on which levels of your game players tend to start paying more.

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