Users & gross structure

This report shows you the structure of your audience and gross by the time since install date. For example, in this report you can see that on the October 20th $1000 was paid by users who first installed the app from 2 to 7 days ago.

Select the report time frame (period of analysis):

You can also filter the users by another parameters (app version, country, device, traffic channel etc.) by pressing "All users" button and adding the filters there.

The report will show first the distribution of your paying audience, then the distribution of your gross by the segments.

Segments of payers
RFM-analysis