You can either watch a educational webinar or read the article below.
Building a report
Select the Reports section to start working with reports.
To build a report press the "Add new report" button.
First you need to select the time frame for your report.
You can either select the start and the end dates or choose one of the standart intervals: last 30 days, last 90 days, current month etc. After selecting the interval press "Apply" button.
If you need to add a constraint to the user set and to specify the first launch date (registration date) for users, press the "On" button and select the first launch date. Only the users who first launched the application on selected day will form the report.
If you'd like to build a report for the whole users set, press the "Off" button.
Then select the metrics you need to know. You can select up to 10 metrics for one report.
If you need to know what are the metrics about, visit the Metrics instruction page.
After selecting metrics press the "Apply" button.
Then select the applications you need to be in report. You can set the unlimited set of applications. But beware: sometimes the reports for too many applications are really hard to read and understand.
After selecting applications press the "Apply" button.
Press the "Group by" drop-down list to select the grouping.
You can select one of the following variants:
- Application. The data will be grouped by application. If you need to compare the performance of different applications, use this grouping method. Recommendation: use the major metrics such as ARPU, retention, lifetime value or total revenue.
- Channels. The data will be grouped by incoming traffic channel, so the report will be useful to select the optimal traffic structure. Recommendation: use the traffic metrics such as ARPU, ARPPU and paying conversion.
- Country. If you need to compare one country with another, use this method. Recommendation: usually the difference between countries can be founded in monetization metrics such as Average Check, ARPU and ARPPU.
- Genre. All the applications will be grouped by genre, so you can understand the genre differences. Recommendation: use the retention and ARPU as the key metrics.
- Language. If you need to compare either different markets or different localizations of your product, use this grouping method. Recommendation: use the metrics such as ARPU and retention.
- Monetization. Use this grouping if you need the compare the paying and non-paying audience. Recommendation: to use the monetization metrics make no sence here, so use the engagement metrics such as DAU, retention, Sticky Factor.
- Payment System. Use this grouping if you need to compare the performance of different money sources. Recommendation: use the monetization metrics such as Average Check, Transactions and Gross.
- Platform. If you have the applications working for different platforms and you need to compare the platforms performance, use this grouping. Recommendation: use the monetization metrics such as ARPU, ARPPU and Gross.
- Publisher. If you need to compare the results of different publishers use this grouping. Recommendation: use the absolute monetization metrics such as Gross and Revenue.
- Studio. Sometimes you as a publisher need to compare different studios with each other, and this grouping will be useful there. Recommendation: use the key metrics such as retention, ARPU and Gross.
- Title. If you have some titles (even if they work for different platforms), this grouping will be useful for you. Recommendation: use the key metrics such as retention, ARPU and Gross.
If you need to build a report not for the whole user set but for some user segment, you can press the "Segments" button. Here you can bound your users by the following attributes:
- traffic channel;
- monetization (paying vs non-paying users);
- custom segments (where the users subset is customly set by you).
Press the "Apply" button after selecting a segment(s). Otherwise the report will be built for the whole user set.
Finally, to set a filter on the application set press the "Filters" button. You can add one or more filters to the application set using for the report. Otherwise the report will be built for the whole application set.
The applications can be filtered by:
- Application Genre (for example, only the strategy applications);
- Metric values (for example, only the applications where DAU is higher than 10k users);
- Payment System (for example, the applications where money come from Facebook);
- Platform (for example, the applications working on Apple Store or Google Play);
Press the "Apply" button after selecting a filter.
Now you can press the "View result" button to see the outcome.
Tuning the report
After the report is prepared, you can tune its visualization.
First you need to select the view on the top left of the page
There are different views available:
- Table. Use the table if you're interested in static data (not the dynamic one) and you have not many items (applications, titles, metrics etc.) to visualize.
- Linear Plot or Stack Graph. Use it if you need to see the dynamics of metrics values.
- Histogram. If you need to compare the dynamics of metrics for different applications (countries / titles / platforms etc.), use this visualization type.
- Pie chart. If you need to understand the structure of something (Revenue, MAU, New Users etc.), use the pie chart.
On the top right on the chart you can select the aggregation period: from 5 minutes to 1 year.
On the top left of the chart you can make one of the following actions:
- Add a trend on the line. It is useful when you need to understand the direction of your metric values.
- Make the line smooth. It is useful when the line fluctuates significantly.
- Replace the values with the summ (cumulative) values.
- Compare the metric values for different time periods.
Another actions with the report
After the report is fully done, you can make the following actions with it (find the buttons on the top right of the form):
- Reset the report. It allows you to drop all the settings and start over.
- Save the report. It will be saved in the report list and you can always look at this report again.
- Save as widget on dashboard. The report will be added straight to the dashboard you set.
- Export to CSV.
Dashboard is the set of reports available to see on one screen.
To start working with dashboards select the "Dashboard" section on the top of the form.
Press the "+" button on the top right of the form to create the new dashboard.
What can you do with the dashboard:
Add the new widget. You can either create the new report (the process is similar to the report building), add the widget from already saved report or just place the App position in the top charts to your dashboard. If you move the cursor to the edge of widget, it will change into the arrow which can change the widget size.
Order. If you have one or more widgets added on your dashboard, you can change their order and position on the dashboard.
Refresh. If you need to renew the data on the dashboard, press the "Refresh" button. For example, if the aggregation period on the widget is set as 5 minutes, this function can be useful.
Share. Sometimes you need to make the dashboard available for another devtodev user(s).
Copy. It creates the similar dashboard with the same access rights.
Hide. Press the "Hide" button if you need to make the dashboard inaccessible for another devtodev user(s).
Delete. If you don't need the dashboard, press this button.
Options. Here you can set the autorefresh function, and the dashboard will be refreshed automatically as the web page.
Help. If you need to return to the instruction, press the "Help" button.