Paying conversion

Paying conversion report shows how many users became paying users (made at least one payment in your product) since the install date.

It allows you to measure the paying activity of the audience and understand how in changes from day to day.

Filter the users by the date of their first session by pressing the Install date.

You can also filter the users by another parameters (app version, country, device, traffic channel etc.) by pressing "All users" button and adding the filters there.

The ratio of the number of users who made at least one payment to the number of users who first launched the app on this day is presented on the chart:

Revenue research
Period until payments