devtodev would like to invite you to our new free English webinar on Ad Fraud!
We’ve invited two specialists - Aleksandr Bezobrazov, Vice President of Marketing at G5 Games, and Pola Vayner, Team Lead of Adjust's Fraud Prevention Specialists.
Aleksandr Bezobrazov has more than ten years of marketing management experience. Before joining G5, he spent more than 2 years as Director of Marketing at a game developer Social Quantum, where he was overseeing all aspects of mobile game marketing, from user acquisition and ad monetization to ASO, PR and branding.
Pola Vayner is the Team Lead of Adjust's Fraud Prevention Specialists. In her role, she is responsible for researching, investigating and preventing advertising fraud, helping to solve what remains a multibillion-dollar problem and bring greater education and transparency to the mobile marketing industry. Prior to Adjust, Pola worked in the Operational Risk team at Paypal where she was responsible for preventing and operating end-user buyer/merchant fraud.
During the webinar, they will discuss the following points:
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The definition of Ad Fraud (non-compliance, technical, end-user fraud).
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Fraud trends (attribution manipulation - click spam, click injection, and fake traffic - fake installs, spoofed installs).
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What you can do to avoid fraud.
This webinar will be useful for small/indie, middle, large developers, as well as for SMM-specialists and anyone interested in this topic.
Join us on September 24 at 15:00 GMT / 11:00 EST
You can register here
See you at the webinar!
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